PHITEX 2026 puts Philippine tourism in the spotlight

Connecting local travel businesses with international buyers.

Illustrative destination imagery from the Air Fair journal.

The Philippine Travel Exchange connects the country's tourism businesses with international buyers. The 2026 event brought Philippine destinations and travel services into conversations with partners from around the world.

A platform for Philippine tourism

According to the Tourism Promotions Board, PHITEX 2026 concluded on September 9 at Conrad Manila. It gathered 102 Philippine sellers and 76 foreign buyers from 24 countries, generating more than PHP 594 million in reported sales leads.

What this means for travelers

Trade events can help local businesses form relationships that support future tours and travel experiences. Sales leads represent potential business, rather than confirmed bookings.

Key takeaways

  • Connects Philippine sellers with international buyers
  • Creates opportunities for destination partnerships
  • Showcases Philippine tourism to overseas markets

Looking ahead

For travelers, the event offers a glimpse of the industry's work behind future itineraries. Contact our team to explore currently available packages.

Source & further reading

Tourism Promotions Board

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